I’m really torn. Amazon has been draining my bank accounts for almost a decade now, and while it has resulted in book sales, it’s always been at utterly atrocious returns on my money. Traditionally it was a good month if I sold $1 worth of books for every $12 worth of advertising… and that’s just not sustainable.
I mean, it is if you have a lot of money and nothing else to do with it, I suppose. I do not.
I’ve managed to get that ratio a lot closer to $1 in sales from $5 in advertising, which is significantly more reasonable… but still a losing calculation. That’s a lot of my money going out into the void… and while I’m positive I have a significant number of repeat buyers (people who buy, say, Caitlyn Morcos, who then go on to buy Desperate Path), even including that as a possibility isn’t a good showing for my advertising.
I’ve mentioned it many times before, but I’m not an ad guy. I don’t “think” in ad-speak, or how to sell my books. I’m a writer, I want to write stories, not sell stories. But if people can’t find my work, they won’t read my work, no matter how good it is.
But I don’t know. Money is getting increasingly tight, and after a decade of trying to make the ads work for me… maybe it’s time to just throw in the towel for ads for a few months at least. Maybe until the next book releases, give me time to save up money for editorial costs and cover art…
Anyway, something else I’ll have to grapple with. Because, obviously, I don’t have enough on my plate already.
Hope everyone out there is staying safe and healthy!
Warm Weather
It’s a silly thing, but the weather here in Southern Ontario has turned warmer. Not “warm” just yet, but definitely no longer sub-zero, which is a pleasant change of pace.
I’m curious how long it will be before the wildfires start. Last year they were pretty bad, a few days where it was advised to stay indoors unless absolutely necessary. I don’t remember there being massive wildfires in my youth… but of course, back then I might have just not paid attention. Who knows.
Anyway, one of the upsides to warmer weather is that it’s a lot easier for me to write! My office at home is cold… like, really, really cold… during the winter months, which makes it very unpleasant. But in the summer it’s actually really nice. I always love writing, but when it’s warm outside, it’s also very enjoyable. Doing things you love isn’t always fun, but sometimes? Sometimes it is.
Hope everyone out there is staying safe and healthy!
Writing Chatter!
I’ve called this little section of the website “Chatter” for as long as I’ve had this website. This isn’t my first online blog, but it is by far the longest lived… my previous efforts were aimless, often just a temporary outlet for my creativity during periods of time that I had no other way to deal with the world.
They weren’t good. Don’t go looking: you will only be disappointed.
Anyway, that’s not what I’m actually talking about here. What I am talking about is a particular brand of chatter that I now need to write a lot of. Specifically the type of chatter you get between athletes before boxing/MMA matches, and the kind of chatter that announcers and reporters need to maintain while covering such events. My current audio story podcast (I say “current” but I mean the one I am currently working on, it’s not live yet) is a sports-thing, and I am not a sports-guy by default. I used to watch a fair amount of hockey as a way to bond with my father, but he’s moved on to F1 and I’ve moved on to not-having-time-or-money-for-watching-sports.
Such is life.
But I’m excited about this! It means I get to write a lot of little snippy lines in a lot of different voices. I’m going to try very hard to avoid stereotypes, of course, but I’m really excited to sprinkle in some variety into the characters and their dialog. I love writing dialog, and this is nothing but dialog!
I’ll keep everyone posted about how it goes!
Hope everyone out there is staying safe and healthy!
Small Price Drop
With the price of everything getting higher, I figured I would do a tiny little bit to try and help. I’ve dropped the price of A Desperate Path Through the Stars to $4.99USD for the ebook, and $10.99USD for the paperback.
Most prices (CAD, AUS, etc…) have adjusted correspondingly. The rest of my books are already around the $4.99 price or lower, but they don’t sell as well as ADPTtS so it wouldn’t have had as much impact there anyway.
Small thing. Hopefully this helps a few people decide to pick up my work and get a few hours of enjoyment and escapism out of it. Like a said, a small change, but prices have gone up here for everything too, so there’s only so much I can do. But I do hope it helps!
Hope everyone out there is staying safe and healthy!
Back to Writing
It feels good to be writing again. Sure, it’s not currently work on the novel, but that’s the thing about only having two hands and one brain… you can only work on one project at a time! And there are lots of projects I want to do, but focusing on each enough that I can actually get it done is pretty important to me.
I don’t want to have a hundred projects on the go. I want to have two or three on the go, and finish each in sequence. That’s the goal. That’s the plan.
I think I’m doing okay on that front. I have one more short story to write, and then switching back to the novel for the next sprint of writing which will probably take me into at least April, maybe a bit longer. And then audio editing on the side and painting because I can never do just one thing at a time. That would be crazy.
For now, my cat has decided to hang out in the circle of my arms while I work on this story, and that’s about as good as my life gets these days. She’s lovely, and old, and sick, but she’s still with me and being the sweetest, most supportive “person” I know.
Koko is great. I lubs her. On that note, I’m going to try and make her proud and get that story done!
Hope everyone out there is staying safe and healthy!
Glitch Sorted?
Well, my website no longer thinks that my posts come from 1969, which is good.
There was a weird blip of traffic yesterday, over 200 visits from the US of A, but all direct (not searched for or directed to my website due to ads). Not unheard of for me, although this is the first time it’s happened from the US. Previously it was China.
Ah well. Hopefully nothing nefarious or stupid, just a blip.
Things for my next wave of audio stories are lining up. Not everything… never everything… and as is traditional, since I don’t have money I have to use time, sweat, and experience to compensate, but I am very excited about how many things are kinda lined up. Giddy, almost. I’m just waiting for music… which is somewhat ironic, because for over two months I was waiting on artwork. What I should’ve done is commission the artwork and music at the same time, but I wasn’t sure I would be moving forward with the project back in December… I wanted to, I was inclined to, but as always, money was extremely tight and therefore time to line things up was basically non-existent. But now things are sorta lined up! Just lined up without most of the music I need! And I don’t need a lot… but I refuse to use AI (obviously, AI “artwork” is an abomination) and therefore I have to wait for real humans to use their real experience and real emotions to craft something that will be a billion times better than anything I computer could mindlessly crap out.
Overall, worth waiting for.
Hope everyone out there is staying safe and healthy!
Strange Glitch
At the moment, all my posts show as if they posted December 31st, 1969. Which is amazing, in some ways, because I’m pretty sure that predates the Internet?
My posts have existed longer than Apple Computers… ha. That’s funny.
I’m sure it’s a short-lived little bit of programming that Squarespace well sort out before long, but it was funny to see first thing in the morning. And I think it’s only showing up that way on the backend of the website… the forward-facing part still seems to show my more recent posts having occurred in this century.
Maybe my posts function as a weirdly specific time machine. Like a microwave you can use to send messages to the past, only in this case it’s a computer and it can only send messages to other time-traveling computers… in which case, hello fellow time travelers! Don’t go to New York city in 2001. Invest in Microsoft. Maybe arrange for an accident in a South African slave owning mining-corporation family’s children? Maybe?
Hope everyone out there is staying safe and healthy!
A Very Productive Day
A few days ago I had an exceptionally productive day. I must’ve written five or six thousand words, which I then edited, recorded (they’re audio short stories), and then edited the audio.
That would usually take me a week… and I did it in less than 12 hours! I’m very proud of myself.
Of course, none of it is ready for release just yet. Still needs a coat of polish on the final product, and then I’ll release it into the world. As is always the case with anything I create, I’m terrified… but that’s preemptive because my audience is still tiny. No need to be super scared since only a few dozen people will probably hear it.
But still. Terrifying.
But it was nice to have a really, unquestionably productive day. It felt good! It felt right. It felt like exactly what I want to do with my life, and it was glorious.
Now if I can just make a tiny bit of money…
Hope everyone out there is staying safe and healthy!
More Writing! Woo!
Yesterday I spent two solid hours writing after working my muggle job. I gotta tell you… it felt great.
It’s a little frustrating how often I am reminded how much I love writing. And, if I’m allowed a bit of pride, that I’m pretty gosh-darn good at it. Maybe not great, not yet, but good. And the actual writing? Ooh baby, when I get in a good flow… it’s like magic.
Yesterday felt real, real good. There was a little bit of setup before I got started because I had to find and organize my notes and whatnot, but when the fingers hit the keyboard… happy sigh.
I think today might be another good one for the creative juices (which is a phrase I always found a little weird). I got a slightly earlier than usual start to my day, had a good workout, and now I don’t have anything to mess with my plans until very late tonight, so one long, uninterrupted (hopefully!) stretch of writing.
Right after I finish this post, that is… which I’m about to do!
Hope everyone out there is staying safe and healthy!
More Advertising. Woo...
Today I think I have to spend some time tweaking ads.
My landing pages were viewed about a hundred times in February (“Landing Page” is the proper term for a page that you find by following an ad), but resulted in potentially one sale. That’s not a great number of sales… I think the goal is to be closer to 10% (or ten sales), which would be incredible, really. I need to find a way to sell at least a few dozen books a month (ideally a few hundred, but I’ll settle for a hundred as a starting point!). Something that generates at least enough money to pay for the ads that generated the sales would be enormous, and a huge financial strain off my mind.
Money is always on my mind these days. Wish it weren’t.
Which reminds me, gotta go write a Patreon post… okay, done. There’s a weird thing where I don’t mind maintaining my Patreon account, but by the same token it doesn’t make a lot of money so it doesn’t really matter if I do? But still. Important to me at this point.
Anyway, I should go do more advertising stuff (groan), so that I can write more on the novel (yay!).
Hope everyone out there is staying safe and healthy!
Weird Traffic Numbers
I think I mentioned that I’m running some new ads. They’re low-key things, of course, because my budget is slightly lower than “shoe-string” and just barely above “non-existent.” But that’s okay! It is still directing traffic to my website at a higher level than I had before I ran the ad.
Very few of those are converting into sales… gotta work on that part… but getting eyeballs on my work is still a big, positive step. And I am starting to finally see significantly more traffic from nations that speak the language my book is written in! Which isn’t to say people who can’t speak English aren’t welcome… heck, with modern translation software, give’er. But I suspect that wasn’t why I was getting so many visits.
Anyway, February has been a pretty dismal month, for the most part. A few bright points, a few more book sales, but too few, for sure. But! I did manage to write another chapter and a half for the book! Gotta pick up that pace, though… those are rookie numbers, and I can’t afford to keep outputting rookie numbers!
Hope everyone out there is staying safe and healthy!
New Therapist?
Today I’m having a quick 15 minute interview with a potential new therapist.
Long-time readers may remember that I had a therapist a few years back. Darrel, as memory serves. Nice guy. I had to stop seeing him when the money dried up, but it was otherwise a very positive experience.
I’m curious to see how this meeting will go. Cautiously optimistic, even. I could really use somebody to talk about my life to that might help give me structure and a framework to work with… maybe that’s setting my sights too high? I dunno. I guess we’ll find out!
Wish me luck!
Hope everyone out there is staying safe and healthy!
Some Nice Encouragement
Yesterday I had a dental appointment that went quite well.
Not great, mind you. I might have to get one of my wisdom teeth out this year. Maybe both if I can afford it… we’ll have to see. So that part wasn’t great.
But as the dental assistant was cleaning my teeth (still a super weird feeling) they asked about what I do for work. I, of course, mentioned that I am a writer, and they seemed really interested (which, I know… part of the job, I get it). When I left I gave them one of my business cards and mentioned that they can find all my work on Amazon.
I’m curious if they’ll actually buy one of my books. They joked that I’d have to sign it next time I go, which I thought was very sweet. But it was a nice feeling to have people be like “You’re a writer!? Wow!”
I don’t get that very often. I get a lot of bills, a lot of looking at the slow trickle of book sales, but not that many “That’s so cool…” responses from people. It’s definitely not why I do this, but it feels nice to get a little encouragement from unexpected sources.
Hope everyone out there is staying safe and healthy!
Canadian Content
Today I’m writing an ad for Canadian science fiction readers.
Historically, my ads have been broadly targeted, aimed at people who like sci-fi and who read English. Very little more specific than that.
There’s a little bit of creative work involved, but mostly it’s more technical stuff. Part of which is an excuse to continue struggling with DaVinci Resolve, which I want to learn at some point.
So that’s my day today. Whee.
Ah well. It’s gotta get done, and there has been a small impact from my previous efforts to make ads. And although I learn slowly, I do learn. So there’s at least an upside.
Hope everyone is staying safe and healthy!
A Good Therapist
A few years ago I started, and then stopped, seeing a therapist. He was nice enough, and I think we made some limited headway together, but I couldn’t afford to continue working with him.
Like, literally couldn’t afford. Therapists are expensive, yo.
But today I’m looking for a new one. Not that my finances are any better (quite the opposite, in fact), but I do have a health spending account through my work that should help offset the worst of the cost.
I hope.
So I am looking again. I’m not sure how one finds a therapist these days… I Googled it because of course I did, but whether that’s the right way or not, I couldn’t say.
Come to think of it, this will be my fourth therapist. I saw one when I was in university, and then a few years after moving to Kitchener I had a few visits with one. That was pre-pandemic… long time back. That one was easy… I walked into a therapy centre nearby and asked to speak with somebody.
Anyway, fingers crossed I can find a good therapist. My head could definitely use the help.
Hope everyone out there is staying safe and healthy!
A Tough Row to Hoe
This week has started on a hard note, but that’s okay. Just because things are hard doesn’t mean they aren’t worth doing.
I will say that Penny Arcade, one of the few online webcomics I still read, recently posted about how awful and stupid AI for writing is. That was refreshing to read. I know it’s a parasocial relationship and all, but I’m 98% sure that Jerry and I would get along really well. He seems like a good guy. Quirky sense of humour, granted, but it has served him exceptionally well. And, last I heard, he’s thinking about writing a Battletech Novel… and I am definitely doing that. So we might share that rarified air before too long!
Spoilers: it will be years, at the rate that Battletech gets published. But that’s okay! It’s about putting one foot in front of the other.
Anyway, I have to spend more time tweaking my ads today (yay…), so that’s my writing work for the day, but then I think I can get back to writing. Like, actual writing. Putting one word after another until a story emerges.
Basically magic.
Hope everyone out there is staying safe and healthy!
New Month
I can hardly believe we’re almost a week into February already. Don’t get me wrong, January took a year to finish. It was a SLOW month, lots of miserable work I don’t enjoy, for sure. Plus the world being on fire and everything being awful, you know.
I certainly hope it a few decades we can all look back on these years as “the bad old days.” I hope things get better. There’s good news out there, for sure, but it’s tricky to find sometimes.
Anyway, my new advertising efforts haven’t paid off yet (they have cost me, for sure, but that’s a different issues), but today I’m spending more time working on those. Which is fine. It has to get done. Finances are tighter than usual due to the additional ad expenses, but hopefully that will get under control by the end of this month.
And I’d like to have the next novel at least half done. I think that’s reasonable. It’s probably not… but I’m going to try anyways! Nobody ever said I was reasonable.
Hope everyone out there is staying safe and healthy!
Split Focus
As is the case for so many people these days, I am working multiple jobs.
I am working multiple jobs at my multiple jobs. Trying to do a bit of everything so that I can afford to do little things like… you know… eat. And sleep with a roof over my head. Luxuries like that.
The main trouble with this is that it makes it very difficult to get better at any one thing if I’m constantly pulled in nine directions. I get better slowly at each of them, sure, but that’s not really all that useful if I want to make a living by writing. I have to get better at writing faster.
All this to say that today I have to do some commission painting for a client while working on my Meta ads for my books while then writing scripts for a podcast. None of those are working on my novel… at least none of them are directly working on my novel, and that’s kinda what I want to do.
Maybe I’ll just throw caution to the wind for one day and write a few chapters instead of sleeping. That might be a thing I could do.
Hope everyone out there is staying safe and healthy!
All The Little Things
The last week and a half… say two weeks… has been a hundred little things. Getting the short story polished and available for free for anyone who signs up for my newsletter (thank you!), but then setting up new ads, and then new tracking metrics for those ads, and then paying for new services to let me track the new metrics for the new ads…
Sigh
I know I talk a lot about how I want to be a writer, but all of this other stuff that I’m doing to try and encourage and allow me to do that… I’m not a fan. I don’t want to be an ad guy! But I do want people to find and buy my books, and in 2026 that doesn’t just magically happen on its own. It’s a lot of hard, slow, methodical work. And that’s fine, I don’t mind hard, slow, methodical work… I wouldn’t be a writer if I wanted things to be done quickly. NOTHING is done quickly in writing. But gosh is it ever a slog sometimes.
Ah well. It’s done for now. I can go back to writing the next Caitlyn Morcos novel! Woo! I’m having a lot of fun mulling over the particulars of what it means to be an interplanetary marshal in a future where things like ICE don’t exist any more, but they did exist in the distant past. How would that change the shape of future interplanetary organizations? How would it change the people who are attracted to, and excel at, those kinds of jobs?
It’s a lot to chew, and I love doing it as I throw starships and pirates and explosions at Morcos. She’s a tough woman, she can handle it… probably…
Hope everyone is staying safe and healthy!
Short Story Done!
Okay, I think the short story I submitted to my editor in early January is done… just gotta convert it to a PDF (should be easy enough), and then set up all the software necessary to distribute it for free for people who sign up for my newsletter!
Feels good to have one thing sorta checked off my list.
Next up is to figure out the Meta Ads, because they’re not really working. At all. I mean, they’re sorta working, people are going to my website, but nobody has bought a book yet and that’s kinda the thing. Even if a few people buy the book it would be worth it to continue… on the other hand, it’s only been a week, so might be a bit early yet. Gosh, I hate figuring out ad stuff… ah well. It won’t do itself.
Hope everyone out there is staying safe and healthy!